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COM 486

COM 486

Week 3 Individual Assignment Marketing Communications PlanSelect a product that is struggling in the market today

for example, dial-up Internet companies, PDAs or sport utility vehicles

and a particular target audience.Conduct a promotions opportunity analysis to determine what promotional opportunitiesexist for the chosen company, who the target audience is, and their characteristics. Includethe following: A communication market analysis that will determine who the primarycompetitors are, justify selected target markets, identify target customers, and determinehow to position the product within the minds of the target market The marketingcommunications for the chosen product with a list of communication objectives is shown inFigure 4.4 of Integrated Advertising, Promotion, and Marketing Communications Acommunications budget by choosing the type of budget, determine a budget number cap,and select a geographic market to receive the messaging and promotions efforts.Note. Choose one method listed in Figure 4.7 of Integrated Advertising, Promotion, andMarketing Communications. The appropriate promotional strategy Strategies aresupported with the proper tacticsPrepare a 12- to 15-slide Microsoft® PowerPoint® presentation that includes aspects of apromotions opportunity analysis for this project


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4/23/2014 8:48:54 AM