MEDIATRENDS 2012 - PRE-NATPE MIAMI - mediatrends2012prenatpeluncheon

Re: RE CAP MEDIATRENDS 2012 LUNCHEON

The shift in media has changed the way we consume content in many positive convenient ways however there has been some negative impact:

- it's taken away civic activity

- low level of social trust

Media and politicians are now in a splendid symbiosis -No longer serious people asking serious question

We are now a hyper consumer civilization: What we see we buy. Television is the biggest seller of all time. Less entertainment more selling.

Our kids are growing up in the first media saturated society. We need to look closely at the MORES of this new society

The Price of Civilization by Jeffrey Sachs. Uncommon trends of the 20th century

What are close friends? When Thomas Edison’s factory burned down - Ford, as a friend, sent him a check (do what you need).

- Moral fiber

- Without it we are in trouble.

Capitalism with a conscience can be good

We are raising a group of Millenials - so tuned in to technology they are tuned out

Occupy Wall Street wasn’t just a media phenomena - it's a real phenomena….raising the voice of income inequality across the globe…There has been increasing disinterest - detachment from responsibility. Occupy Wall Street expressed the ideas of those without liberty to express it - it's time we talk about these things….that's why OWS has taken off

Now the privileged 1% are talking about it in Washington

- Big money runs elections. It always has.

- Citizens united means big companies can spend as much money as they want to support their candidate which SAYS what they want

meet john doe, 1930s, rep and dems had special interests, john doe was the third party. Oliver Wendell Holmes-I like to pay taxes. with them I buy civilization,

Society wants all this but is unwilling to change to make it happen at individual level, it resides here. As marketers…. we need to change the message to change behavior. A person's mind is a wealthy man's playground.

Social media presents opportunity - to hear the voice of the people

Television does not lead - it reflects society

Big media OWNS that society

Reality TV has taken everyone to the lowest common denominator

Pro Environment, Education and Pro Society shows are much harder to sell. Interestingly enough…the biggest sellers of reality shows, Mark Burnett plus Joel Osteen teaming up for..missionary work around the world

PB capital view of newco investments..“,,,you have to like what they do or are you just an economic animal focused on return”. Being a good corporate citizen can be profitable too…-authenticity, -lead with reponsibility

Kardashians are popular because our education system...their intelligence level does not rise above pop culture

Even in the privileged areas Seniors in high school writing at barely middle school level. Supporting a quality EDUCATION for our children is key. Take them beyond pop culture & shock reality shows and status updates.

VCs will not invest in a "wholesome" no money prospect…nobody wants to watch that.

Creators can deal with an audience, that wants it faster and cheaper and not deal with TV, I WANT YOU ON A CONCIERGE BASIS (fitness lady) "don't eat it!" (laughs)

Uou want to be on the top of the list - in social media - you want your friends to recommend you - because we believe our friends more than anything else. Fascinating is: watching the tweets on MSNBC as the audience responds in real time while the world is blowing up. THIS IS WHAT'S HAPPENING NOW. THIS democratizes us all.

Our discussion is just beginning…

Share your ideas. Change the world. BE PART OF THE RESPONSIBILITY REVOLUTION.

Grow your own food. Look for Beauty.

Love life unconditionally. Plant a tree.

Recycle Everything. Stay Healthy.

Help a friend in need.

Re: RE CAP MEDIATRENDS 2012 LUNCHEON

DISCUSSION TOPICS REVISITED

The "Occupy Phenomenon'' spread like FIRE to more than 900 cities around the world…raising the voice of income inequality in the US…and the potent catchphrase…”We are the 99 Percent” into our vernacular.

Unfiltered Marketplace - where live tweets exist over breaking news stories...everyone has a say in the matter.

New Models of Engagement - like motion recognition integrated with Social Media and the marriage of social gaming and commerce

The "Responsibility Revolution" is real, how can we elevate it?

RE CAP MEDIATRENDS 2012 LUNCHEON

2012-01-25

MEDIATRENDS 2012 LUNCHEON
MEDIATRENDS 2012 LUNCHEON, Canyon Ranch Hotel & Spa Miami Beach. January 22, 2012

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MEDIATRENDS 2012 LUNCHEON, Canyon Ranch Hotel & Spa Miami Beach. January 22, 2012

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MEDIATRENDS 2012 LUNCHEON, Canyon Ranch Hotel & Spa Miami Beach. January 22, 2012

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MEDIATRENDS 2012 LUNCHEON, Canyon Ranch Hotel & Spa Miami Beach. January 22, 2012

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MEDIATRENDS 2012 LUNCHEON, Canyon Ranch Hotel & Spa Miami Beach. January 22, 2012

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MEDIATRENDS 2012 LUNCHEON, Canyon Ranch Hotel & Spa Miami Beach. January 22, 2012

MEDIATRENDS 2012 LUNCHEON
MEDIATRENDS 2012 LUNCHEON, Canyon Ranch Hotel & Spa Miami Beach. January 22, 2012

MEDIATRENDS 2012
MEDIATRENDS 2012 LUNCHEON, Canyon Ranch Hotel & Spa Miami Beach. January 22, 2012

MEDIATRENDS 2012 LUNCHEON
MEDIATRENDS 2012 LUNCHEON, Canyon Ranch Hotel & Spa Miami Beach. January 22, 2012

MEDIATRENDS 2012
MEDIATRENDS 2012 LUNCHEON, Canyon Ranch Hotel & Spa Miami Beach. January 22, 2012

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MEDIATRENDS 2012 LUNCHEON, Canyon Ranch Hotel & Spa Miami Beach. January 22, 2012

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MEDIATRENDS 2012 LUNCHEON, Canyon Ranch Hotel & Spa Miami Beach. January 22, 2012

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MEDIATRENDS 2012 LUNCHEON, Canyon Ranch Hotel & Spa Miami Beach. January 22, 2012

MEDIATRENDS 2012
MEDIATRENDS 2012 LUNCHEON, Canyon Ranch Hotel & Spa Miami Beach. January 22, 2012

NATPE 2012
Miami Beach, January 22, 2012

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