There has to be an effective strategy and tool in order to promote the business. The message has to be properly delivered to the market else, the business will never be recognized. There are several ways to advertise the product to the target market. And there are strategies to follow to make it an effective marketing strategy. Sometimes, business owners hire professional advertisers and promoters to encourage the market to buy the product. Famous artists are hired to endorse the product to capture the target market. However, the search continues on how to drive the customers to the business. Entrepreneurs spend time and millions of money to bring more customers in order to receive positive results in the return on investment. There is only one goal business owners look up to, to gain more customers in order to increase the sales. When this happens, the business will grow and take the lead.
How to capture the market?
Traditional advertising is sometimes a passive process. It is a one-way communication. Marketers simply display the products and sell it to a potential buyer without even adding a little touch to it making it personalized and intimate. Direct selling can be effective and it ensures the marketer to determine the sales.
For a business that has a physical shop, promoters hire famous artists to draw more current and potential buyers to the business. However, this doesn't ensure that this allows the market to be interested on the product or service.
Some entrepreneurs still adopt the traditional way of selling products and services which is personal selling. Although this type of marketing is more personal when marketers meet with customers and prospects face-to-face. This require more budget and time when entrepreneurs hire salespeople who knock on doors to sell to potential buyers. At this point, customers are able to interact such as ask questions and suggests to the marketer. This enables the marketer to determine on their interest allowing the business to improve. Again, this requires time, effort and money in order to see effective results.
Over the years, telemarketing has been used as a marketing tool. Toll free number is an essential tool for personalized marketing. Most customers and prospects prefer calling a toll free number than a traditional phone number. Calling on a toll free number doesn't charge the calling party. Therefore, customers are able to call at anytime and from any region they may be. Telemarketing has never been more personalized with these 800 numbers. When callers begin to dial the business, marketers gather the information and store it in the database. These information will be used to inform the customers of the new product or service offered. Telemarketing allows each call made and received to be analyzed. Reports and data will determine on the lead generation of sales. Toll free numbers enables the business to build a strong customer relationship. Once this is achieved, business will continue to grow. Customers are considered to be the backbone in any industry. They have to experience customer satisfaction.
We usually see a concierge in any hotel or hospital businesses. They take care of the tenants in the building. This was how people understand the work of a concierge is. However, over the years, concierge can offer a wide range of service. And it doesn't mean that on the very wealthy are being served, concierge work for any type of business whether small, medium or a large scale business. Normally, what their job is getting restaurant reservations, booking travel tickets, giving directions and a lot more. Typically, this is how a toll free number provider works. It doesn't leave the entrepreneur hanging and to live on the edge. They take care of their clients. More so, they are customer support staff. They work as an entrepreneur's assistant keeping all the records and doing things for the entrepreneur to lighten the weight of his responsibility. Even if toll free number providers present an 800 number for the customer to call on to.
Toll free numbers are used in any kind of industry, from food, transportation and even in the medical business. Concierge may work virtually. Some businesses offer concierge services for the benefit of the employees and for clients. They go an extra mile in providing customer service.
How Do Toll Free Numbers Work For Concierges?
Once the business chooses the right 800 number for his business, providers activate it then an entrepreneur can start utilizing the tool for marketing optimization. The virtual phone system allows the marketer to accept call responses from his customers and prospects. And even if multiple calls come in at the same time, he is still able to accept and resolve each of these. A local phone number cannot provide this service. Callers will not be able to hear a busy tone when they call.
In addition, call tracking makes a toll free number different. It captures the data and stores it the moment the phone rings. Calls can be recorded and are being used for training and quality purposes. Concierges know how to listen to the customers and are highly trained to be able to provide quality customer service. They know how to personalize each call so callers will feel comfortable in speaking to them. Also, when callers experience customer satisfaction, most likely it would bring more sales for the business. Since toll free numbers are free of charge, customers and prospects have full access to the business. Concierges will receive more calls than they expect.
Concierges require good communication skills. They spend most of their time speaking with the customers. They have to be quick in resolving the customer's issue. Toll free numbers have virtual phone system and when the caller's information is gathered and stored in a database, it will be displayed on a concierge's screen to have an overview on how to resolve the caller's concern. By then, call handling and holding time will be reduced. They go beyond customer satisfaction. This type of customer service keeps the customers to the business.
In order to achieve powerful results, a business has to combine a powerful tool and a highly trained telemarketer. A powerful tool that can assist the agent in providing quality service for the customer and for the business. If outbound telemarketing is done right, it is impossible for the business to go down. Positive results will be visible each day as an agent calls a potential customer and allow him to close a deal.
Oftentimes, an outbound telemarketer is ignored whenever one recognizes the call. Else, added on the “do not call” list so no future calls will be received from them. However, small and mid businesses still consider this method of increasing the sales. Outbound telemarketing is cost effective. It only takes a trained telemarketer who would dial potential customers to buy the products or service presented to the market. All it takes is proper script and perfect pitch in giving the offer. Keep in mind that customers or prospects may be agitated when they listen to telemarketers who are not direct in giving information.
Feedbacks are critical in any business. It works like a mirror, that allows the business to witness its status. Feedbacks and survey are bases for improvements and opportunities in any business. Toll free numbers have virtual phone system which is used in outbound telemarketing. And conducting survey and asking for feedbacks from customers allow the business to take the lead. Say when the marketer calls a customer after resolving his concern and asked for feedbacks, this can be considered as basis as to where the agent or the business needs to be improved. Also, this would improve the quality of customer service.
How does outbound telemarketing work?
When customers call in on a toll free number, their information is gathered and stored in the database. These are used for future purposes and this is where outbound telemarketing comes in. Outbound telemarketers are trained to utilize the tool for their own convenience. So, instead of opening the phone book and holding a pen while holding a notepad when talking to a potential customer, a telemarketer sees a complete customer's information displayed on the screen. He dials on the customer's phone number then engage customer relation. The information stored in the database work as a guide for the telemarketer to have an overview of who he is speaking with. This adds in personalizing the tool. The purpose of these telemarketers calling potential customers and even existing customers is to increase the sales. When calls are personalized, the chances for them buying the product is close.
An added feature in the virtual phone system is the auto dialer. This does all the work for the marketer. With the information stored in the database, it automatically dials the customer's number. Once the customer or prospect picks up the phone, it immediately informs the customer on the new product or service. Else, when it hears a busy tone, it ends the call and dials another number. In this way, growing the business is easier.
The main goal in telemarketing depend on what the business goal is. And any business would always want to have more customers to increase the sales. Business owners sometimes hire professionals in order to market the business to gain sales. Telemarketing is communicating to the market to have the business be recognized.
Telemarketing can be done anywhere so long as the virtual phone system is available. This is an added tool once the business gets a toll free number. Telemarketing can be done in the business office, call center, where an entrepreneur partners a call center to perform the responsibility of calling customers for them, or in the comforts of home, small business owners prefer to stay at home and create a virtual office to save time, budget and effort. Wherever the process is done, telemarketer must get customers.
There are 2 major categories in telemarketing:
Business to Customer
This is most commonly understood in the market what telemarketing is all about. And wherever the telemarketer is calling from, he ensures to promote the product or service to the customer. There are many forms of advertising. In a grocery store, free taste are given out for customers to try the new product. Once customers become interested, they buy it immediately. In order to capture the customer's interest, telemarketers must learn have the right pitches so customers will purchase. Time will come when customers call in and ask for resolutions with regard to the product or service to This is the perfect time for telemarketers to offer a product or service to meet his needs. Also, the virtual phone system calls the existing or potential customer first. With proper training and tools, telemarketers will be able to catch a customer may it be at a first call or second call or whenever he would. Otherwise, the autodial feature can be utilized. After all, a good marketer knows how to utilize the tools for marketing optimization. The virtual phone system stores the customer's information, and from there, it automatically dials the number of a potential or existing customer. Customers receiving the call will be able to listen to a prerecorded message. In addition, when the system dials automatically, whenever it identifies a busy tone, it ends the call automatically however, when someone receives the call, the prerecorded message will be heard else, it is routed automatically to a live telemarketer.
Business to Business
Communicating to another business can be considered as telemarketing. When a business wants to take the lead, customers are not the only source of getting sales. Keep in mind that there are more business to business transactions rather than business to customer. Typically, there are more transactions when businesses need supplies for raw materials. And once the production is done, business to customer transactions would follow. Not only when a business completes transactions with other businesses to get the supplies for the production also, other companies become interested in partnering with other businesses. This is another way of increasing the company's revenue.
The main goal in any business is to increase the response from the market upon releasing the product created. And upon the increasing number of response, increases the sales. Building a business and letting it grow is like letting a plant grow from a seed. Where techniques need to be learned in order to let a healthy plant grow. Along the process, strategies and tools are being used.
There are 4 essential tools for the business to increase the number of customer's response.
Increasing the call response is the main focus in the business. Toll free numbers are beneficial for the business and the customers. These are numbers that are easier to remember and numbers that best represent the business as a whole. Let's take a glance on the difference between a local number and a toll free number. Customers calling on a local number are being charged when toll free numbers speak for itself. Local phone numbers are difficult to remember while toll free numbers are impossible to forget. Since these numbers are designed for the customers to remember at an instant. Marketers can choose from the repeater numbers, which have numeric repetition. Or from the vanity numbers, which have words spelled from a number. Else, from the hybrid numbers, which are part numeric and part word. Over the years, these numbers have been used all over the country and customers find it easier to stay in touch with the business.
Upon getting an 800 number, it allows the business to have the virtual phone system. Toll free numbers increase the number of call response up to 20% or more. Thus, the need to control the call traffic should be done. Call routing allows the marketer to take control on the call traffic with just a click. Customers have to be the first priority in every business. Therefore, they have to have the best customer experience. Call routing reduces the call handling and holding time. Callers will no longer have a reason to hang up in the middle of the conversation. Marketers are able to resolve each customer's concern in an instant. With toll free numbers, customers will never hear a busy tone once they dial the number. Call routing takes care of each of the customer calling in. Calls can be routed to a specific employee or location just to have his issue resolved.
In order to provide quality customer service, it is best to build a connection with the customers. It would make a difference if you know whom you are talking to. Call tracking enables the marketer to gather information from the each calls. By then, it would be used as a tool to improve the business and maintain the quality. Call tracking also tracks the efficiency in each campaign. Entrepreneurs will be able to see positive results on their investments. Overall, call tracking monitors each response and manage them.
Call Center Data
This is essential when a business has multiple call centers. From then, it consolidates all the data into an easier to analyze report.
The main objective in starting any business is to get more customers to keep the sales coming. Entrepreneurs find ways and even try different strategies and find out whichever would be effective to capture the market. Most of the business owners spend millions in order to have their business recognized. They hire marketing professionals, purchase hardware and install it, only to assist them is getting customers and build customer relations.
Entrepreneurs choose to get a vanity number because it has everything any firm needs. Small businesses are able to compete with the large industries. Vanity numbers take care of the customers and the business as well. It would increase the number of call response and the sales as well. These numbers are memorable that customers and prospects will never fail to give you a call. In addition, vanity numbers has features which in turn will be able to assist every caller's need. Every time the phone rings, regardless of the customer's concern, it would mean business. Thus, it would improve the business.
Getting a vanity number is easy. An easy step by step guide to keep the phone ringing and sales coming.
Step 1. Choose the perfect number for the business. Vanity numbers are numbers that spell a word. It may be a business or product name or a campaign which will be able to let the customer recall the number to call to reach the business. This consist of a prefix and the local number. It would look like this, 1-800 + local number, for example, 1-800-SYSTEMS (number doesn't exist, used for example purpose). Anyone can easily recall if the word is displayed rather than the 1-800-7978367. Choosing the number for the business is like an art. Marketers have to choose a simple and unique number. It must not be confusing else the customers will not be able to reach the business. At this point, the market will recognize the business. They will start picking up their phones and dial the number displayed.
Step 2. Record to greet and customize the caller menu. Part of the vanity number is the virtual phone system. Entrepreneurs don't need to spend millions to subscribe for another business line and hire more employees to answer the customer's concerns. Phones will keep on ringing, customers will never hear a busy tone. Therefore, customers will feel valued and important. Marketers can record their voice or hire a professional to record their voice in order to greet the customers every time they call. Then, callers will hear the caller menu. This would allow the caller to have an option how they would be served. Calls can be filtered and information can be gathered so employees will be able to provide customer satisfaction from the start until the end of the call.
Step 3. Employees receive the calls. The customer's information will pop on the screen before they are able to receive the call. Through the virtual phone system, representatives will be able to personalize the call hence, giving quality customer service.
So, good quality product and quality customer service plus a vanity number provided for customers to call. Phone will never stop ringing and sales would be unlimited.
Oftentimes, a business forgets to utilize the tools, processes, and even the expertise of the employees to give the best results. The basis of keeping the business lies within. It has to realize that to achieve success, changes in the fundamental culture and operating system of marketing has to be done. A test and learn process should be be considered to enable innovation. A company that learns to embrace its potentials will eventually reap great rewards.
Acquiring customers and retaining them is an art. It takes skills to entice people to draw them to your product or service rather than the competitor's. It is a challenge each business has to take to be on top and take the lead. Marketers use their abilities to make sure they offer the perfect products and services to the consumers.
Vanity numbers offer the best strategies to help companies achieve their goals. They offer a great tool for marketing optimization. It has been tested by the experts that since customers plays an important role in the business, more calls received means more sales. This means more products and services that takes less money from the business, meanwhile, a higher return on investments provided the campaign is executed properly thus providing an 800 vanity number included in the ad so customers can call to respond. Also, Dial800 helps gain responses from customers after a business generates campaigns to increase its profit. They provide a call tracking service to give quality customer service. They can route the call to the right location and even record conversations to provide customer satisfaction. They strive to help the business as they offer tools to optimize marketing.
There are no rules in order to gain market insights. However, all it needs is learn that each business has its tools to produce products and allow the market to recognize and eventually, help increase the sales and gain profit to keep the business remain and grow.
The opportunity to get the market response is through advertising. Advertisements are created to let the market recognize a new business or a new product or service. Campaigns may cost a lot. Know that these are performance-based and to measure whether it is effective or not depends on how often the phone rings. The essence of driving the customers to respond whether they visit the store or invite friends is when they start to dial the company to place an order, ask assistance or simply to inquire. The time as to when customers start calling isn't important, each call is. Again, the strategies in marketing optimization would still be considered. By placing a unique phone number on an ad would generate response from consumers. A prospective customer calls after hours or perhaps after a while the advertisement is being displayed. An advertisement (TV, radio, print, websites, outdoor, etc.) plus a vanity number works completely perfect to attract the customer's attention thus increasing response therefore increasing the revenue.
The ability to capture the market should be learned. Learn to utilize the tools, the processes and everything the business has to be the leader in the industry.
It requires determination, commitment and action in starting a business. In order to stand out and be distinctive, an entrepreneur has to be motivated. Planning has to be done before anything else. Business owners are just like athletes. They train themselves in order to achieve the goal and that is to win and bring home a gold medal. When you want to start a business, a deep research and planning has to be done. Setting up a goal is needed. It is used to measure the performance. Thus, good performance would lead to an increase in revenue. It is not necessary that you have to have an extensive educational background. There are successful entrepreneurs who didn't even finish school. Overall, what is needed is a planned goal, a willing heart, and a hardworking body. Goals have to be achievable paired with a strong personality believing that you can be above the rest.
Now that you have set your mind ready, what's next? A unique product. It is important to set a goal before creating the product. Always remember that you are creating the product because the people need it. Once it becomes a necessity for the target market, then, an increase in sales should be expected. Focus on the goal to achieve it.
Plan and create a name that is memorable. A business name has to be something that would create an impact and an impression to the market. Product names have to be unique and easy to remember. Keep in mind that your business is for the people. You create a product for the people. Your target market should be like stars that you look up to. Everyone wants to be served, and so does your target market.
How will the public know about your business? There are several methods of informing the market. Advertisements require time, money and effort. Set up a goal in a way the market and the entire business industry will know about your business. Vanity numbers can make your goal to reality. These are alphanumeric equivalents of your business contact number. Unlike the ordinary random number, these are easy to remember. It creates a great impression in the business industry. Your target market will think how established and reliable your business is. Getting a vanity number is simple and easy. You can choose a repeater number else a combination of a word and number or the complete name of your business or the product. Think of it as an ad that people can't forget.
Vanity numbers are just business contact numbers but they have features that allow the marketer to reach their goal and that is to increase the sales. Call tracking is used to track each calls which will be used to visualize the results. Call tracking can trace the sales result from the advertisements. Therefore, it is the best tool to improve the business or create a new product. Vanity numbers can increase the sales up to 25% and more. More calls will generate sales.
Now you're all set, take a step and go.
Competition among businesses involved in the same industry is a major concern for each one of them considering that it gets tighter when a new strategy is implemented to take dominance of the market. It is not new yet so many companies seem to be not used to playing such a lucrative and risky game on which only the wisest wins. And if you are currently into this venture, then you really have to do something great for your business not just to survive the competition, but also to make edge over your rivals which marketing techniques are probably one major threat for your company's stability. Specifically, you have to know how your competitors are doing towards gaining more clients including yours, and to do that properly, these are the effective strategies you should think about:
Study Your Competitors' Ads
Every marketing effort of your business' rivals is a manifestation of their plan and, thus, knowing the purpose why a certain ad appears as it is could be beneficial as it can serve as your basis on how to counter it with the right strategy. In this case, you have to do analysis of multi-media ads and the like to serve such purpose; however, you should take into account certain factors that may affect your evaluation in the process. Nevertheless, if you set basis and organize a team to do this, you can already keep abreast of how your rivals compete with you.
Take time to Scan through their Website
Most companies today have their own website on which the important details about their products, promotions, etc. are posted, and by knowing them, you can also get idea about their marketing strategy. You should specifically check their prices, promos, quality of products and compare them with yours and the result of your evaluation will be one reliable basis on the new technique to implement. Bear in mind, however, that there are some sites that are not updated and doing further research is a must to ensure that every bit of information you get is true.
Get Insights from Your Business Colleagues
If there are other people who know how your competitors are doing, they are no other than those who are also involved in business; hence, getting insights from your business colleagues can be very helpful for your objective assessment. But of course, you should do this on the right timing so you do not make it obvious to them who might interpret your effort negatively. It is wise to do this during special gatherings when conversation about business concerns is possible.
Interview Your Rivals' Clients
The clients of your competitors are certainly the people who can reliably tell whether or not they are performing well with the strategies being employed. You can simply ask them in social situations so as to avoid whatever negative impression you can make especially when they know that you belong to the other company. Further, it is wise if you have prepared questions before the interview so as to avoid delay and get specific responses that would answer all your queries.
Be a Customer to Know the Real Score
Why not? Anyway, you are doing this only for research purposes that can improve your own marketing strategies. This is best to do if you know that what you have obtained from other means are insufficient or not reliable to consider as basis in your evaluation. So sign up as a customer of your competitors to know at where level your business is now considering their individual performance.
Through these strategies in studying how your rivals compete with you, you can certainly know what techniques to implement to avoid getting behind and ensure that your business can stay on top.
Good reputation is always the key for the success of whatever type of business promotion considering that the consumers are looking after the reputability of the company to ensure advantage with the quality and cost-effective products. And this is often developed not only through the regular promotion or customer relation strategies, but also by the regular practices observed by the management. This means that the clients also give worth to and consider the business etiquttes of a particular company in deciding whether or not to continue working with the staff or make transactions with the entity.
It is usually observable among the customers with whom the telemarketers do their cold calling; they always ask the name of the company and the product being promoted or sold to them. Thus, if you are not good in convincing them or getting their trust at this stage, then you can never expect good return on your sales. This is the reason why observing the following telemarketing etiquettes suggested by experts is a must for the good reputation of your business:
Having a warm and lively greeting is a crucial thing considering that such is needed for the initial phase of conversation and the clients' good mood is often set here. It is also noteworthy that your good greeting should be complemented by the right pronunciation of the person's name you are calling and with the complete information about your company, your product, and the puspose of your call. These information are commonly what the clients ask to avoid wasting time especialy if they are busy. However, if your company utilizes an autodialer and your call is interrupted by a pause, it is advised to make an apology with the client immediately.
It is not only what you say, but also on how you say a thing that gives impression to the clients. Specifically, your voice serves as one basis for them to indentify the possible flow of the conversation; thus, it is necessary to have an upbeat tone for every call despite your previous conversations with unfriendly customers. You should likewise take deep breath before the call to release your tension so as to carry over a good tone. Also, it is also safe to watch out for the volume that is good both for you and the client, and do not ever chew gum or eat any food when you make calls to avoid consequences of such an unethical practice.
In every conversation with any client, either firendly or not, you really have to maintain respect. This is one critical task that would test your patience being a marketer although you may not agree that the customers are not really always right. If your client gets abusive or rude in the middle of your call, for instance, it is advised that you should let him know that you will end the call instead of just hanging it up. In other words, if the customers are acting with bad manners on the phone, you should maintain professionalism by reacting otherwise.
Proper pacing is as necessary as appropriate tone and level of your voice to ensure that the clients are able to understand what you are saying and also keep the good impression attached onto it. Likewise, you should also enunciate every word clearly and pay attention to what the client is talking about. By doing so, you can maintain the normal flow of conversation and promote your product more efficiently.
By simply observing these etiquettes in your telemarketing, you already have the security of both building a good identity of your business and developing productive relationship with your clients.
Committing errors is only an ordinary tendency of people in doing certain task and this is often justified by negligence and other unintentional acts in the perfomance of duty, but when the mistakes are done in the process of accomplishing business goal through marketing, nothing is ordinary about the common mistakes because the undesirable result can hardly be justified. It puts the company in a bad situation given that the marketing strategy serves as the main tool in building good relationship with the buyers and in generating more sales for the on-time growth and development of business. This is the reason why it is necessary for you to avoid the following pitfalls in your business marketing:
Not Having Effective Techniques in Ensuring Clients' Convenience
Given the tight competition among businesses today, the need for effective strategies in attracting and keeping clients is really a serious matter; but unfortunately, this is what some companies often forget or take for granted. The consumers always want to experience convenient process in doing business with your company, and so better if you can provide them with what they want. There are a number of considerations such as the cost of your product, the quality of customer service that you provide, and the advantages you regularly offer to the clients that you have to consider. These are commonly what concern the clients, but if you really want to be certain about it, you may find it helpful to anchor your strategies on the responses or feedbacks of the consumers from current surveys or studies.
Inadequate Product or Brand Market Testing
Too many companies are just trying their luck by merely introducing their brands without first having thorough analysis on how the consumers will repond to it. This is one mistake in the sales plan because what has been anticipated at the outset is different from the resultant of marketing strategies. It should therefore be noted that a successful marketing plan is predicated from the demand of the market and the ability of the business to capitalize on the need of the consumers. In other words, the appropriate basis is an objective evaluation of the target market and not the subjective view of those who are involved in the formulation of the business plan.
No Good Follow-Ups in Improving Business
It has been noted that this error is usually the reason why most businesses lose good profit because they only look after the initial sale and, after that, no more. This disappoints clients who expect of having further development on your brand and the opportunity of getting more advantages later. It is just like saying that when a customer buys product from your company, he would most likely to come back again, but if you have nothing new to show, that would never mean a sale. Hence, to avoid letting your clients down on you, it is necessary to develop every aspect of your business to ensure that you are always on the top choice of buyers.
Providing No Specific Explaination for Lower Price of Products
When your product or service is lower as compared to your rivals, it is inevitable for some customers to ask for explaination. This is very crucial because your response will serve as their basis on whether or not to buy or say that you are really worth trusting. The best answer that you can provide, therefore, should eliminate the doubt or suspicion of the clients in taking your offerings.
Your careful avoidance of the aforementioned common mistakes in business marketing would really serve as your best guide in following correct ways of implementing techniques that could boost your business productivity.