Launched in the 1930's Rayban Sunglasses have been a huge worldwide hit ever since. The brand was founded by an optical company called Bausch & Lomb have been located in the United States of America. These were asked with a respected pilot to try and have glasses that could help protect their eyes from the severely harmful rays how the sun produces. They spent time researching the project and after many dedicated hours they created a set of sunglasses that they labelled Ray-Ban's because they blocked harmful UV rays from the wearer. The glasses were perfect and almost immediately the whole U.S Air Force received pairs of these to make use of on flying missions.
Within years Bausch and Lomb sensed that there is a market inside the optical and fashion sectors for his or her eyewear. They established a retail distribution network and employed marketing experts who used images of pilots wearing their products which was a fantastically alluring image and one which was instantly successful. Throughout the next few years the brand continued to grow and created new and larger collections of eyewear including Ray Ban Aviators and Ray-Ban Wayfarers which have ended up world famous designs of shades.
The company has continued to grow as well as in modern times was bought by the Italian Fashion House specialist Luxotica for over One Billion Dollars. To be able to maximise the return on their investment they have created a constantly increasing retail network and made sure they're stocked in all the leading stores, opticians and department stores. They have also increased the range of the glasses to incorporate more contemporary and contemporary styles.
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