Internationally reknown landscape architect Adriaan Geuze, RLA, OALA is one of the founders of West 8, a leading urban design and landscape architecture firm with offices in the Netherlands, Belgium, Toronto and New York. Since winning the prestigious Prix-de-Rome award in 1990, Geuze and his team have brought West 8 to the frontline with their unique approach to planning and design of the public environment. West 8 developed a technique of relating contemporary culture, urban identity, architecture, public space and engineering within one design, while always taking the context into account. By founding the Surrealistic Landscape Architecture Foundation (SLA) in 1992, Geuze has also increased public awareness of his profession.